Etsy Just Added Coupon Conversion Tracking — and It’s a Big Deal for Sellers

I’m a numbers lover (even though I hated math's in high school), and Etsy has now made it possible to not only see which coupons are actually being used, but also their conversion rate.

This is a game changer if you’re spotlighting coupons in your downloads, Etsy banner, or thank-you messages after purchase, because you can see which ones are actually being picked up (and which ones might need tweaking).

Etsy recently added a feature that lets you finally see your Etsy coupon conversion rate, so you can understand which discounts are actually doing the heavy lifting.

On your Etsy dashboard, go to Marketing > Sales and discounts.

It will now summarise your top-performing coupons over the last 30 days like this:

This new update lets Etsy sellers track Etsy coupon conversion performance so you can see which discounts actually work.

And once you look at this report, patterns start to surface:

• Buyers repeatedly choosing thank-you coupons

• Abandoned cart discounts outperforming loud storewide sales

• One percentage doing all the heavy lifting

• A forgotten coupon still pulling its weight in the background

  
  

It tells you:

• What hesitation your buyers need eased

• Where you’re discounting out of fear, not strategy

• And where your prices are stronger than you think

This new report doesn’t just show numbers — your Etsy coupon conversion rate can reveal buyer hesitation, pricing confidence, and where your real opportunities are.

If you want to take it one step further, I’ve put together a ChatGPT prompt to help you look for opportunities - you can grab your copy by clicking here.

Jessa