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Lately you might have noticed my Instagram posts have been a little more visual especially ones like this. They’re not carousels. They’re not reels. They’re single infographic-style posts . Instagram infographic posts  are becoming one of the most effective ways to share ideas clearly without relying on carousels or reels This is a format I’ve loved ever since my design agency days. There’s something powerful about taking one idea and boiling it down to its clearest, most vis

Have you ever eaten something really salty? Like fish and chips - then drunk two liters of water… and just laid there feeling uncomfortable? Bloated. Heavy. Regretful. That’s how your audience feels when a digital product has too much in it. The reality is: more doesn’t always equal more. And I speak from learning the hard way as I am such a maximalist at heart. It looks impressive on paper and it can feel like we are packing in value. But it’s heavy to make, heavy to sell,

When I was a kid, my parents made me do Little Athletics. Which is hilarious, because I am possibly the most uncoordinated, clumsy human you’ll ever meet. But one thing I remember clearly from that dark, dusty era is the idea of a PB - a personal best. That’s why I created an Etsy personal best tracker  — a simple way to measure progress that’s actually within your control. You weren’t meant to compare yourself to the fastest kid on the track. You were meant to compare yourse

Not the Virality I Ordered: My Etsy Refund Policy Template Went Vira

Etsy Just Added Coupon Conversion Tracking — and It’s a Big Deal for Sellers

Got a Sour Review? Here’s How to Handle Bad Etsy Reviews Like a Pro🍋 Every seller gets that  review. You know the one — the stomach-dropping notification that makes you sigh, clench your jaw, and consider living in the forest with no Wi-Fi forever. But here’s the twist… A sour review? Good. Truly. Handling bad Etsy reviews doesn’t have to feel overwhelming — it can actually become one of your best growth tools. Because we’re not here to crumble — we’re here to turn lemons in

If you’re looking for a simple product to increase your shop’s income, profitable activity placemats are one of the best opportunities right now. Parents love them. Party planners love them. Printable-shop buyers? Absolutely obsessed. And yet… so many sellers avoid them. Why? Because building one from scratch takes time. But here’s the good news: you don’t need to start from zero — and trends are HOT right now. Why Profitable Activity Placemats Are Trending on Etsy We’ve had

I had this moment over coffee this morning. that quiet kind of realization that sneaks up when you’re half-planning, half-daydreaming. There are 12 weeks left in the year, so what's the strategy . Twelve And I couldn’t stop thinking about how often we overestimate what we can do in twelve months and underestimate what we can do in twelve weeks. My first response was anxiety - it feels like I still have so much left to do 🫠 But honestly? Some of my biggest breakthroughs have

Life as a Small Business Owner

How a Pivot Saved Us Once… and Why I’m Rebuilding my store Again. Back in 2020, when the world shut down and events disappeared overnight, our main breadwinner- Hey Lovely, our event store was hit hard. Sales vanished. Refund requests poured in. And just like that… everything we had built paused. We had no choice but to pivot — and fast. That pivot became Brand Sugar , my little business template store. Selling digital templates to small business owners kept us afloat during

When I first started out in graphic design, I played it safe. Like most beginners, I followed the rulebook. My first real design style was corporate - because I worked in a design agency, and that’s just what we did. Simple layouts, Corporate colors, Corporate fonts. Design that sits neatly inside strict brand guidelines. Those were my training wheels. The Moment Everything Shifted And then one day, everything changed. We had a client, Summerfield Winery, and the owner, Mar

One of the first times I ever listed a form in my Etsy shop, I didn’t expect much from it. I definitely didn't expect it to go viral on Etsy... But then it happened. It became my best-selling product in the lead-up to Christmas. It was a wholesale form. Looking back, it makes total sense—Etsy is full of creative sellers, and that’s the season they're preparing for bigger orders. Still, I was shocked  at how quickly it took off. Why Forms Are One of Etsy’s Most Underrated Prod

I see it every year - Etsy sellers scramble in mid-November, wondering why their Christmas products aren’t selling… And it feels like a few others seem to have had a crystal ball and been able to predict whats going to be popular. Here’s the truth: You can’t know exactly what the Christmas trends will be but there are places you can find information to make an educated decision. Let’s talk about how to find Christmas digital product trends before they’re trending. 1. Watch

Here’s the truth no one tells you…By the time Black Friday actually arrives , a huge portion of your audience has already spent their money . 💸 They’ve been tempted for weeks. They’ve jumped on “early access” offers. Their carts have been filled, emptied, refilled, and emptied again  long before the big day even begins. If you want an Early Black Friday strategy that actually converts, the key is launching before your audience has already spent their money. 👉 Don’t wait. St

I found a weird little trick that makes business feel less like work… And it all goes back to something I loved as a kid. When I was younger, I could disappear into a video game for hours. Age of Empires, Fable, The Sims  — those worlds were my happy place.(And yes, I absolutely  still listen to the soundtracks while I work 😂) Honestly? When I first started selling on Etsy, it gave me that exact feeling again. Creating new products felt like levelling up. The cha-ching sound

1. Floppy Disks, Cassettes & VHS Icons Our original “save,” “rewind,” and “start over” buttons. Use in:  note cards, scrap kits, themed content. 2. Rainbow Gradients + Lisa Frank Overload Neon dolphins. Glitter stars. Pastel tigers.If you know, you know . Use in:  planner covers, stickers, journals. 3. Y2K Bubble Fonts + WordArt Throwbacks Bevel, drop shadow, absolute chaos — and we loved every second. Use in:  posters, party printables, wall art. 4. Doodle Borders + Scribble

You know those days when your brain is just… mush? T hat’s definitely me today.   My son’s been waking up with nightmares since Halloween, so he’s been camping out in our room. All through the night, I’ll hear his little voice whisper, “Mum.” I’ll say, “yes?” And he’ll reply, “I love you,” then go right back to sleep.   It’s adorable - probably a core memory in the making - and also… I’m so tired.   🌙 I think it’s this time of year. November always brings that quiet rush - C

S ometimes the biggest wins come from the smallest tweaks. Over the last couple of months I ran a split test on one of my best-selling products on Etsy. This 2-Minute Etsy Product Image Split Test That Changed Everything. The listings were identical - same title, tags, description, everything - except for one tiny change. One version had a light, creamy background behind a little piece of brown paper in the center. The other? The exact same image, but with that creamy color

When I first landed on Etsy, I honestly thought I’d found home. Digital products were such a wild contrast to working 1-on-1 with design clients. After years of deadlines, revisions, and client expectations, Etsy felt like freedom. And for almost eight years, it became the primary  (and only) income for our little family. Being able to create something on my own terms and then sell it again and again? That was the biggest gift. It completely reshaped the way I think about bus