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Here’s what I see all the time… Someone builds a cute little shop. They’ve got a collection of $3–$8 printables. They’re getting traffic. Making sales (sometimes daily). And then they just… stop there. They keep trying to get more traffic, more listings, more eyeballs — when actually, the biggest opportunity is sitting right in front of them. 👉 The customers are already there. 👉 They’re already buying. 👉 But there’s no path to anything higher. That’s what I call missing th

There is something a little intoxicating about your first bestselling digital product. The way the sales come in faster. The way it suddenly feels real. And for a moment… you think you’ve cracked it. But then the dust settles. And a quiet question creeps in 👉 How do I do that again? Why It’s So Hard to Repeat a Bestseller That’s when you realise… it’s actually very hard to reverse-engineer a bestseller. Not because you’re missing something obvious but because it was never ju

If you’ve been watching digital product trends lately, you might have noticed that printable dollhouse products are having a moment. But it’s actually grown into something much bigger than most people realise. What started with mini books has expanded into things like wallpaper, printable plates, tiles… and so much more. Why This Trend Is So Interesting You guys know I love a crafty, creative product… But what I find even more fascinating is how a niche evolves over time. Thi

Okay, I have to tell you something…a little embarrassing. It’s hardly a secret, but my desktop used to be a nightmare. Icons everywhere. Screenshots piled on top of downloads, piled on top of files. I definitely should have organised it about six months ago 😅 Every time I sat down to work, I’d spend the first five minutes just trying to find what I needed. It looked chaotic. It felt chaotic . And while I generally embrace a little mess… this was a lot. It was setting the ton

At home we are really trying to dial back the screens a touch with the kids. And I don’t think I am alone in this sentiment. I grew up in the 90s where we were wild and free and outside 24/7, and while I’ve made my career sitting behind a computer (which I obviously love)… there is still so much value in screen-free time. But it’s not about removing screens completely…It’s about having something better to reach for instead. The Real Challenge With “Less Screen Time” Because t

When I release a new resource, I usually get quite a few students say… “It’s not my niche… but I’m so tempted to make this.” And honestly? The same thing happens with trends. You’ll spot something with really high sales… something that looks fun… something you know would sell…… but it sits just outside what you normally create. And this is where most people get stuck. Why Most Sellers Get Stuck They think the answer is either: → Force themselves into that niche or → Ignore th

I have always loved to read…But there is no denying that bookish digital products are booming right now — especially thanks to BookTok. What’s really exciting? It’s not just one niche… this trend is showing up across multiple digital product types . Trending Bookish Digital Product Ideas (2026) Here are some of the searches picking up speed: 📱 Reel Covers for Instagram (Bookish Aesthetic) → Focus on niche identities (fantasy reader, dark academia, romance reader) rather tha

Parents are busier than ever… And that’s exactly why digital invitations are taking off right now. They don’t want to print. They don’t want to organise files. They want something they can send in seconds…and move on with their day. Digital invitations are evolving, and animated digital invitations are quickly becoming one of the most in-demand products for busy parents. The Rise of Digital Invitations (Evites) Now don’t get me wrong — I am a diehard physical stationery girl

Learning how to improve your design eye is one of the most valuable skills you can develop as a designer. It’s one of those strange “when you know, you know” things. As you become a better designer over time, bad design doesn’t just exist in the background anymore - it stands out to you. You notice spacing. You notice awkward font pairings. You notice when something feels slightly off balance. And after almost 18 years as a graphic designer, I can tell you this - you are alw

Understanding Etsy Listing Design Psychology and Why Buyers Decide in Seconds can dramatically improve how buyers perceive your products and increase conversions. When someone lands on your Etsy listing, their brain is making decisions before they even realise it. Not logical ones. Emotional ones they usually aren’t even conscious of. I feel like more than anything, learning how to write sales pages taught me about this because of the way you introduce a digital product - ste

When it comes to Etsy puzzle printables, this is one of those categories where if you know, you know. As a mum of four, I know there are days when you just need a printable activity so you can juggle life a little easier. Something thoughtful. Something educational. Something that buys you 20 quiet minutes. Now that we homeschool, quality printables have become a staple in our home. The good ones? Invaluable. From the seller side, they’re also a very smart category. There are

Lately you might have noticed my Instagram posts have been a little more visual especially ones like this. They’re not carousels. They’re not reels. They’re single infographic-style posts . Instagram infographic posts are becoming one of the most effective ways to share ideas clearly without relying on carousels or reels This is a format I’ve loved ever since my design agency days. There’s something powerful about taking one idea and boiling it down to its clearest, most vis

Have you ever eaten something really salty? Like fish and chips - then drunk two liters of water… and just laid there feeling uncomfortable? Bloated. Heavy. Regretful. That’s how your audience feels when a digital product has too much in it. The reality is: more doesn’t always equal more. And I speak from learning the hard way as I am such a maximalist at heart. It looks impressive on paper and it can feel like we are packing in value. But it’s heavy to make, heavy to sell,

When I was a kid, my parents made me do Little Athletics. Which is hilarious, because I am possibly the most uncoordinated, clumsy human you’ll ever meet. But one thing I remember clearly from that dark, dusty era is the idea of a PB - a personal best. That’s why I created an Etsy personal best tracker — a simple way to measure progress that’s actually within your control. You weren’t meant to compare yourself to the fastest kid on the track. You were meant to compare yourse

Not the Virality I Ordered: My Etsy Refund Policy Template Went Vira

Etsy Just Added Coupon Conversion Tracking — and It’s a Big Deal for Sellers

Got a Sour Review? Here’s How to Handle Bad Etsy Reviews Like a Pro🍋 Every seller gets that review. You know the one — the stomach-dropping notification that makes you sigh, clench your jaw, and consider living in the forest with no Wi-Fi forever. But here’s the twist… A sour review? Good. Truly. Handling bad Etsy reviews doesn’t have to feel overwhelming — it can actually become one of your best growth tools. Because we’re not here to crumble — we’re here to turn lemons in

If you’re looking for a simple product to increase your shop’s income, profitable activity placemats are one of the best opportunities right now. Parents love them. Party planners love them. Printable-shop buyers? Absolutely obsessed. And yet… so many sellers avoid them. Why? Because building one from scratch takes time. But here’s the good news: you don’t need to start from zero — and trends are HOT right now. Why Profitable Activity Placemats Are Trending on Etsy We’ve had

I had this moment over coffee this morning. that quiet kind of realization that sneaks up when you’re half-planning, half-daydreaming. There are 12 weeks left in the year, so what's the strategy . Twelve And I couldn’t stop thinking about how often we overestimate what we can do in twelve months and underestimate what we can do in twelve weeks. My first response was anxiety - it feels like I still have so much left to do 🫠 But honestly? Some of my biggest breakthroughs have

Life as a Small Business Owner