Weekly Tips and Tricks

Hey friend, One of the most powerful ways to ensure long-term success for your Etsy shop is by building a community around your brand. Build a loyal community, it doesn’t just mean more sales - it means creating lasting relationships with customers who become your biggest advocates. Ready to start? Here are some tips: Know Your Audience Understand who they are, what they care about, and their pain points. Engage with them on social media, read their comments and reviews, and

Hey friend, You have probably been saying this is the year you are going to add some seasonal Christmas products to your store. And I...

Learn to create stunning no-code websites in Canva. Hi friends, We all know Canva is a game-changer for design, right? From Instagram graphics to printables, it’s the go-to for creating beautiful, professional designs. But did you know Canva can also help you design incredible websites? Yep, it’s not just for social media anymore! If you’ve been thinking about adding website templates to your digital product store, this newsletter is for you. Today, I’m sharing 6 tips to crea

If you sell digital products don't overlook Bundles and Collections as they could make the biggest impact in your store. Hey friend, Today, I want to share a strategy that could seriously boost your sales and give your customers even more value—offering bundles and collections in your shop. If you haven’t tried this yet, you might be missing out on a powerful way to increase your revenue while making it easier for your customers to say “yes” to multiple products at once. Let’

You will want to make sure you don't make these digital product mistakes! Hey friend, I’ve been reflecting a lot on something that can really make or break your success on Etsy - like avoiding the common digital product mistakes that so many digital creators stumble into. I get it, the excitement of designing and launching new printables is real. But believe me, just a few small mistakes can have a big impact on your sales and growth. I want to help you avoid that, so let’s d

Do you have to put up daily listings forever? Hey friend, I see this question pop up often in our memberships: “When should I stop listing products daily in my store?” So today, let’s dig a bit deeper into this topic. First things first—when you’re building your store and growing your inventory, it’s crucial to create and list products consistently, ideally every day. Here’s why daily listings matter so much: Daily listings = Daily boosts in search, which bring more traffic

Should you add an all-access pass to your digital product store? I’ve been thinking a lot about something that could be a real game-changer for your digital business – an all-access pass. 🤑 Now, I know it might sound like a ton of work, but trust me, the payoff can be huge. Let me break it down for you. An all-access pass is basically a one-stop-shop where you can channel all the traffic you’re getting from your other products. The best part? You can often double-dip on that

Want to know what it takes to be a Digital Product Seller Success? Today I’m thrilled to share an inspiring interview I did with one of our incredible members, Meaghan. She started off in our membership and has since become a vital part of our team, helping run our thriving communities. In this interview, Meaghan opens up about her journey from discovering digital art to building a successful Etsy shop, Ravenwings Clipart that has almost reached 5000 sales. Her story is full

Our Halloween Digital Product Sellers Toolkit includes everything you need. Hope this finds you well and not too spooked by the approaching Halloween season! 👻 You probably just rolled your eyes because hello, we are in July. But stay with me, guys – here’s the logic. It takes a good amount of time for your halloween digital products to start appearing in the Etsy search (around 30 days). So, taking this into account, here’s when people start shopping: Early Birds (August) S

I remember back to university as a first year, our very first lesson was learning the design principles for digital products. Balance, Alignment, Hierarchy, Contrast, Repetition, Proximity & Space. They felt like a group of superheroes and we were tasked with an assignment of using them in typography. When the assignment was finished our lecturer showed my design to the class as an example of what not to do. I remember being so embarrassed – called out in front of my classmat

In my time selling digital products on Etsy I have come across a couple of really pretty digital product niches where if you like beautiful things, they are a great place to start. The digital product beauty niche is one of these – luxurious, feminine and lots of potential. Technically it’s a sub-niche of the broader business category but if you know anything about the way I teach selling digital products – I’m all about going narrow with your product range.  The beauty niche

Let’s play a game – swap this for that - and remove these common bad habits of Digital Product Sellers Across my memberships, I see a lot of students come up against the same roadblocks I too faced when I was just starting out. What felt big at the time for me, looking back, were actually simple mindset shifts that if I had known about, I would have been able to avoid a lot of dwelling and pain. Let’s look at them Comparing yourself to others Swap to: Finding energy in your o

A question that has come up a lot lately from my members is, which is the best nicheI feel like I am being asked which of my cats is the best 😂I don’t have a favourite – they are all wonderful in their own way! But if you are at that point of choosing which niche to jump into I get the question – so in this email I wanted to break down some of the pros and cons to help you choose. About:  The wedding niche is a great niche especially if you love creating elegant designs and

Around two months ago, I decided that I was going to deep dive into a product I keep seeing come up again and again – junk journals. For a long time I really struggled to understand exactly what they were, but every week when I would look in Insightfactory, my trend track software, I would see these cool, creative products pop up. Essentially, junk journals fall into the craft niche and are digital products that crafters use to create these gorgeous, scrapbook-esk journals. 

This week, as you know, I decided to create a video that is focused on the 8 different design archetypes that I clearly see after coaching so many digital product creators . Have you ever wondered why you procrastinate? Or why you are drawn to a certain type of product to create? If so, it is likely your design archetype that is guiding you.  Once you know your design archetype, this can help you to become a better creator as you will clearly see your strengths and weaknesses

After my kids had been off school for over a week with a cold, I finally sat back down at my desk ready to work. And it wasn’t long before I started to panic because I feel like I couldn’t get enough done in the time I have. I felt so behind, my processes seem too slow, and it feel like I am spinning my wheels. As the minutes ticked by a pit of anxiety starts to get bigger and bigger until I am forced to ask myself – why am I not loving something I usually love… Sometimes I f

I pulled out an old planner from my early days selling on Etsy on the weekend, and inside I had a pile of working todo list of all of the tasks I needed to do for my couples – custom things they needed, alterations to the design, if I needed to quote something special or add a product to my store for them. A common theme was that every customer I had listed by name and man, it felt like a blast from the past reading them – I can still remember specific custom jobs (like Kimbe

How To Choose A Business Partner

When covid hit, all of my stores were in the event stationery niche and so my income almost disappeared immediately in front of my eyes. I knew I had to pivot, so I opened a business template store. I worked tirelessly whilst pregnant with baby number 4 to get it up and running and generating income. I quickly realised that the business niche has heaps of potential and can be a much higher price point product to sell.  Over the last 3 years, I have really started to learn and

It’s been over a year since I rebooted an old store in March 2023 and turned it into a clipart focused one. It’s been a fascinating niche to learn more about and has grown so much in the last 12 months. Despite the growth, I still think there is a great and growing demand for clipart and I have noticed some types of clipart opportunities that are relatively under loved and underserved. Borders & Frames Custom, more tailored borders like squares, circles, octogons and edge bor