Not the Virality I Ordered: My Etsy Refund Policy Template Went Viral 😂
- Jan 13
- 1 min read
Over the Christmas break, something… unexpected happened.
One of my products went viral on Etsy went viral.
Which sounds exciting. Glamorous, even. Until I tell you how it went viral.
I sell an Etsy refund policy template for sellers

Over Christmas, I opened my inbox to 100+ messages from people who had bought random things on Etsy… mugs, jumpers, candles, who-knows-what… asking me how to return them.
They weren’t my customers. They hadn’t bought my product. They thought
I was Etsy.
Somewhere out there, a stressed Christmas shopper saw my listing and thought: “Ah yes. This is where refunds live.”
I even had a couple of people buy the template haha
So there I was, sipping a coffee, replying to messages like:
“I’m so sorry, I can’t help you return a toaster I’ve never seen before.”
Was it annoying? A little. Was it hilarious? Absolutely. Did I deactivate the
product? Yep 😅

Problem solved.
Lesson learned.
Inbox quiet again.
Jessa
Want to learn to make your own viral forms?
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