How to Use Trends Without Changing Your Niche (Mini Folio Example)

When I release a new resource, I usually get quite a few students say…

“It’s not my niche… but I’m so tempted to make this.”

And honestly? The same thing happens with trends.

You’ll spot something with really high sales…

something that looks fun… something you know would sell……

but it sits just outside what you normally create.

And this is where most people get stuck.

Why Most Sellers Get Stuck

They think the answer is either:

→ Force themselves into that niche

or

→ Ignore the opportunity completely

But there’s actually a third option.

If you’ve ever wondered how to use trends in your niche without completely changing what you sell, this is exactly what we’re going to break down.

The Smarter Way to Use Trends

You don’t have to chase the trend…you can reshape it.

Let me show you what I mean.

Mini Folio Trend (What’s Selling Right Now)

Right now, mini folios are starting to pop up everywhere in the craft space

(we actually made some this week in Design Club 👀)

They’re tiny, foldable, interactive…and honestly?

Very hard to resist.

The kind of product people don’t just buy once — they collect.

How to Use Trends in Your Niche

(Without Changing What You Sell)

Now yes… you could make one exactly as you see it.

But instead of asking: “Should I make this?”

Try asking: “How could this work in my niche?”

🎨 If you’re in clipart

You don’t need to make the folio. Create themed clipart packs for the people jumping on the mini folio trend.

👉 Suddenly you’re selling the pieces everyone else needs.

👉 Suddenly you’re selling the pieces everyone else needs.

💼 If you’re in the business niche

Turn it into a mini folio business card.

No one else is doing it this way — and business cards are already a high-search product.

👉 This is how you stand out instantly.

🎲 If you’re in activities →

It becomes a mini activity folio.

Games, prompts, tiny colouring pages, interactive elements.

👉 Perfect for kids, classrooms, or travel packs.

🎉 If you’re in party printables →

Now it’s a favour pack.

Something guests actually keep (and yes… it could totally hold tiny jellybeans 😂)

Same Trend, Different Angle

Same idea.

Different angle.

Different buyer.

When you stop seeing trends as one specific product…and start seeing them as something you can reshape…

You start creating things that feel fresh — and honestly, totally new.

Which is a pretty great way to stand out.

Your Challenge This Week

Look at what’s selling right now…

And ask yourself:

👉 How can I shapeshift this into my niche?

That’s where the magic happens ✨

Happy creating and have a great week,

Jessa

Want this weeks design project?

Introducing my new mini folio kit

Includes…

🌿 An over-the-shoulder training

🌿Mini folio template

 🌿Over 453 commercial use graphics

🌿6 completed examples + all my prompts

CLICK HERE TO READ MORE!