Don't Delete That Etsy Listings That Aren't Selling. Why Slow Selling Digital Products Can Still Make Sales .

On my last coaching call, someone asked if she should delete her

Etsy listings that weren't selling.

Before I could answer, a member typed in the chat.

Her Christmas book didn't sell all last Christmas... and it just sold. In July.

Yep. JULY. 🎄

That's the thing about selling digital products on Etsy.

A quiet listing costs you very little to keep active, apart from Etsy's listing

renewal fees.

And sometimes, it only takes ONE buyer to cover those fees and make the

listing worthwhile.

I've watched digital products sit silent for six months, then suddenly wake up and become steady sellers.

(Scrapbookers, by the way, buy Christmas supplies for months after Christmas because they're journaling the memories later!)

Should You Delete Etsy Listings That Aren't Selling?

My advice?

Don't be too quick to delete Etsy listings that aren't selling.

And don't endlessly re-tweak your Etsy SEO either.

Constantly changing titles, tags and keywords doesn't guarantee better rankings. Give your listings time to gather data, and make thoughtful improvements

when needed.

Sometimes the best strategy is to leave a well-optimised listing alone and put that creative energy into making your NEXT product.

One more thing: be cautious about putting your Etsy shop into vacation mode.

It temporarily removes your listings from search, and it can take time for traffic to recover once you reopen.

Ask me how I know people learn this the hard way. 😂

The takeaway? 

A slow-selling Etsy listing isn't necessarily a failed product.

Sometimes it just hasn't found its buyer yet.

Big love,

Jessa x 💜

P.S. Christmas Digital Products Can Sell Year-Round! 🎄

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Want to add festive products to your Etsy shop?

My Christmas Digital Product Toolkit gives you a whole range of digital products to get started for just $9.

CLICK HERE