Your Early Black Friday Strategy: Why Starting Early Wins
- Suzy Talor
- Nov 19
- 2 min read

Here’s the truth no one tells you…By the time Black Friday actually arrives, a huge portion of your audience has already spent their money. 💸
They’ve been tempted for weeks. They’ve jumped on “early access” offers. Their carts have been filled, emptied, refilled, and emptied again long before the big day even begins.
If you want an Early Black Friday strategy that actually converts, the key is launching before your audience has already spent their money.
👉 Don’t wait. Start your campaign before Black Friday hits.
Let’s talk strategy.
🖤 4 Simple Ways to Launch Early (and Stand Out)🖤
Your Early Black Friday Strategy (Start Before the Rush)
1. Run a Mini Flash Sale
Offer a 48-hour storewide discount or a percentage off one key product. It’s quick, it’s simple, and it grabs attention before inboxes become chaos.
2. Create a Limited-Edition Bundle
Combine a few of your bestsellers into a “Pre-Black Friday Pack.” Price it irresistibly. Make it clear that when it’s gone… it’s gone.
Scarcity + value = magic.
3. Offer a Spend-More-Save-More Deal
Tiered discounts work so well for digital products:
10% off $50
15% off $100
20% off $150
Or go bold with a BOGO offer (Buy One, Get One Free).These encourage larger carts and bigger sales—without you touching your price point.
4. Add a Free Gift With Purchase
Sometimes the smallest bonuses make the biggest impression. Add a digital freebie for orders over a certain amount:
✨ a template✨ a printable✨ a bonus clipart pack
It feels generous and makes your promotion more memorable.
🔥 Top Tip: Start Early
Most sellers wait too long. They launch their sales late and get swallowed up in the noise.
If you announce your Early Black Friday Promotion in the next couple of weeks, you’ll catch buyers when:
they’re still actively looking for deals
their money isn’t already spent
their inboxes aren’t overflowing
Early action = better visibility + stronger conversions.
🎁 Need More Ideas? Grab the Free Guide
If you’re still not sure what to offer — don’t worry. I’ve put together a simple, free guide with even more ideas to help you plan your Black Friday promo with confidence.
GRAB YOUR FREE COPY HERE
Happy creating — and good luck with your promos!
Jessa 🖤✨
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