Free trend guide

Digital product coach · 449,000+ sales on Etsy and beyond

Make the digital products that actually sell.

Courses, creator kits and memberships that help you design, launch and sell digital products, without the hustle. Start with my free trend guide: 108 ideas buyers are searching for right now.

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Hey, I'm Jessa

“As a mum of four tiny humans, I knew I needed to figure out how to work smarter, not harder.”

449k+

digital product sales

90+

kits, courses & workshops

449,000+ digital product sales✦Students all around the world✦Bachelor of Design & Multimedia✦90+ kits, courses & workshops✦Etsy shops I still run every day✦449,000+ digital product sales✦Students all around the world✦Bachelor of Design & Multimedia✦90+ kits, courses & workshops✦Etsy shops I still run every day✦

Courses & workshops

Learn something new tonight

←→
Clipart Shop Profits

Mini Course

Clipart Shop Profits

$9 USD

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Best Year Yet Workshop

Workshop

Best Year Yet Workshop

$27 USD

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Reels to Revenue

Course

Reels to Revenue

$297 USD

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The Art of Design

Course

The Art of Design

$297 USD

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The Forms Workshop

Workshop

The Forms Workshop

$27 USD

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Colormatched Clipart

Workshop

Colormatched Clipart

$14 USD

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Black Friday Design Workshop

Workshop

Black Friday Design Workshop

$27 USD

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Dear Subscriber - Email Marketing Course

Course

Dear Subscriber - Email Marketing Course

$297 USD

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Swipe-Worthy Carousels

Mini Course

Swipe-Worthy Carousels

$6.97 USD

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Tiny Posts (Infographic Instagram Posts)

Mini Course

Tiny Posts (Infographic Instagram Posts)

$27 USD

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The Waterfall Folio Design Workshop

Workshop

The Waterfall Folio Design Workshop

$14 USD

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Baby Shower Stationery Workshop

Workshop

Baby Shower Stationery Workshop

$27 USD

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The Floral Formula Bundle

Workshop

The Floral Formula Bundle

$7 USD

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The Loaded Tags Creators Pack

Workshop

The Loaded Tags Creators Pack

$14 USD

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Digital Sticker Sales Secrets

Mini Course

Digital Sticker Sales Secrets

$7 USD

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Words that Sell - SVG Typography Workshop

Workshop

Words that Sell - SVG Typography Workshop

$7 USD

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Junk Journal Sales Secrets

Mini Course

Junk Journal Sales Secrets

$7 USD

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Printable Wall Art Vault

Mini Course

Printable Wall Art Vault

$9 USD

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Party Printable Profits Pack

Mini Course

Party Printable Profits Pack

$9 USD

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Junk Journal Design Workshop

Workshop

Junk Journal Design Workshop

$27 USD

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Where are you at?

Pick your path

01

Start selling digital products

Your first products, your first sales, and ideas worth making next.

Read the guides →

02

Learn graphic design

Design skills and confidence, whether you're brand new or a seasoned creative.

Read the guides →

03

Master Etsy strategy

Trends, listings, SEO and the shop moves that actually shift sales.

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04

Scale your online business

Email, social and launches that build income beyond one marketplace.

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Trending now

Courses + digital products

See everything
Coloring Journal Creator
Creator Kit

Coloring Journal Creator

$9 USD
Wedding Website Masterclass
Creator Kit

Wedding Website Masterclass

$9 USD
Printable Letter Club
Creator Kit

Printable Letter Club

$9 USD
Signature Offer Course
Course

Signature Offer Course

$297 USD
Genealogy Folio Creator
Creator Kit

Genealogy Folio Creator

$9 USD
Mini Matchbox Creator Kit
Creator Kit

Mini Matchbox Creator Kit

$9 USD

Memberships

Find your next step

From your first template to a fully scaled shop, there's a membership built for where you are right now.

Start here

The Design Club

$7 USD

Fresh design tutorials and briefs every week, so you're always learning, always creating, and never stuck staring at a blank canvas.

Join The Design Club →

Start here

Template Creators Society

$6.99 USD

Learn to create and sell templates that sell, with a community of creators ready to crush it on Etsy. Cancel anytime.

Join the Society →

Most popular

Passive Income Society

$49 USD

Etsy Superstar 2.0, niche mini-courses, a 1,300+ item resource vault, weekly coaching Q&A calls, store audits and every mini-membership.

Join the waitlist →
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Kind words

From the students

I was on Etsy for almost two years and only had around 500 sales. After finding you, (Jessa) and the Passive Income Society, I followed your teachings and now my main shop has over 2,200 sales—an increase of over 1,700 sales in just one year! I can only imagine how much farther along I would be if I had found you sooner. Your teaching style is incredible; you break down the process and make it manageable and easy to implement. I would absolutely recommend Passive Income Society to anyone looking to start making passive income. The value we receive is astounding, from the vast vault of resources like templates and clip art to seller tools, along with incredible coaching calls and trainings. The supportive community and team Jessa make this the best business decision I have ever made. Thank you so much, Jessa, for helping me realize my dreams of working from home and earning money doing something I love. Thank you! 💛
PIS member
Passive Income Society
10,000 sales
Everybody!! I hit 10,000 k sales 🙂 !!! Taken me a while but yayyyyyy!!!! Can't believe it
Community member
Passive Income Society
11,026 sales
My store is currently at 11,026 sales and I have 670 products xxx if that helps
TCS student
Template Creators Society
8,000 sales
I reached 8000 sales in my stationery shop! 🥳✅
Community member
Shared in Jessa's member community
2,000 sales in 9.5 months
2000 sales and over CAD $9K (over $7K in 2024 alone!). We started working on the shop in May 2023 but had our first sale on July 17, so it's 2000 sales in 9.5 months! It's a family collaboration, but we are not doing anything special other than following Jessa's exact teachings and being very consistent. Woohoo! 😆😃😍❤️🙏
Community member
Passive Income Society
1,000 sales in 4 months
🎉 Milestone: 1000 Sales in 4 Months! 🙌 I woke up this morning to my 1001st sale, and I'm so excited! I launched my clipart shop back in June, it was challenging in the beginning. While I did make some sales right away, they seemed to slow down pretty quickly, even with ads running. But I didn't want to give up. I kept pushing forward by consistently adding new products and staying updated with trends. Plus, promoting my sales consistently (like the Buy 5 Get 60% Off) really helped increase the average order value and sales. Around the start of the third month, things began to take off, and I was getting daily sales. To date, the profits from this shop is close to $3k. I couldn't have achieved this without the support and encouragement of this amazing community! I hope my journey inspires anyone thinking of launching a clipart shop to just go for it! 🚀
Community member
Passive Income Society
Quit the day job
Just wanted to share ... I resigned from my day job! If I didn't start this 6 months ago I wouldn't be in the position to do this, so a huge thanks yet again to Jessa and team for the support. More time for growing my store & family 🙌
Community member
Passive Income Society
$1,000 month
I'm freaking out in total shock! I had the best month! I hit $1000 USD gross sales, I made star seller, and one of my invites has a bestseller badge! Thank you Jessa Bellman and team! My next goal is $1000 net revenue in one month. Wish me luck!
Community member
Passive Income Society
3,000 sales
Just sharing a humble celebration for my 1st shop 😸🥂 Reached 3,000 sales last night. So so grateful to be part of this amazing community. Found Jessa Bellman when I was about to start my business venture (now is a history 🤣). Joined TCS, switched to PIS in the next day, listed my 1st listing a month after and never look back. Join SW, left and rejoined. TCS, PIS & SW are part of my family now and for a long time 😍🥂 When designing, instead of music I prefer to have Jessa's/Glen's/Liz's videos playing in the background & Meaghan's co-working/night social. Always learn new things and found it soothing & so much fun listen to all jokes and giggles. Thank you. Also to Mal, my fave 'magician', thank you ❤️ Niche: general stationery. Canva template. All sales are generic, no ads. Tags, descriptions & title are very basic, nothing fancy as my limited silly English, usually based on imagined myself looking for the item. Currently I stepped up using Insight Factory & ChatGPT more (maybe around 20%). I am still filling up the section (as Liz's said: treat them as a little store). So not up to trend yet 🤣 most items are individual, still trying to find the way to love doing bundle 🤣 Its not always easy, but it's been a fun journey and so rewarding to know that my design is part of someone else celebration! There's time when I almost give up and change to different niche! 🤣 and here I am. Loving it! ❤️ Thank you everyone for having me and for everything ❤️
Community member
Passive Income Society
2,000 sales in 8 months
Happy Monday 😄 on Friday I hit 2,000 sales in my shop 😄 month 8 now of selling on Etsy..and 1,027 items in my shop as of today! Love this group and all the wonderful members and always a big thank you to Jessa Bellman for all that she does to help us along in our business journey. #win
Community member
Passive Income Society
1,500 sales
1500 sales in my clipart shop! 🥳 I almost closed this one down after only a couple of months out of frustration. I'm so glad I didn't now.
Community member
Shared in Jessa's member community
3,200 sales
I reached 3000 sales just before Christmas, and yesterday I crossed 3200! 🎉😍
Community member
Shared in Jessa's member community
Jessa Bellman cuddling her daughter in the garden

Meet your coach

As a mum of four tiny humans, I knew I needed to work smarter, not harder.

Jessa Bellman is an Australian coach known for teaching students all around the world to create scalable, sustainable digital product businesses. She has generated 449,000+ digital product sales on Etsy and beyond, and brings a Bachelor of Design & Multimedia to the table.

She's hugely passionate about working smarter, not harder, and helping her students build multi-stream businesses that free up their time.

Read my story
Jessa Bellman surrounded by flowers

On Instagram · @thatjessab

Want some free design tutorials?

Follow along for weekly digital product training, trends and a peek behind the scenes of my shops.

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Free goodies

To get you started

Free autumn clipart pack→New trend alert: Mouse & Cookie→Want to create digital products while watching Netflix?→Feel like your design skills aren't good enough?→

On the blog

Fresh from the journal

All posts
Printable Checklists: One Simple Etsy Product for 6 Audiences

Printable Checklists: One Simple Etsy Product for 6 Audiences

Discover 6 printable checklists on Etsy you can create and sell. Turn one simple Canva checklist template into digital products for six different audiences.

Etsy Listing Views: Why 100 Views Matter Before Changing Your Listing

Etsy Listing Views: Why 100 Views Matter Before Changing Your Listing

Is your Etsy listing getting views but no sales? Learn why you shouldn't judge your listing too soon and when it's time to improve it. 100 views rule.

Why Minimalist Designs Sell Better on Etsy (Even When Beautiful Ones Don't!)

Why Minimalist Designs Sell Better on Etsy (Even When Beautiful Ones Don't!)

Discover why minimalist designs on Etsy can outsell detailed products and how simple layouts can help attract more buyers to your digital product shop.

Free trend guide

Need digital product ideas?

Grab my free trend guide and make what's actually selling: 108 digital product ideas, straight to your inbox.

Yes! Send me the freebie