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A huge part of the wedding niche is the invitation. One of the first things people search for when they start planning their wedding – but if you can catch a customer at the save the date stage you could be lucky enough to also work with them for their main invitation, reception stationery, thank you cards and even baby announcements (yes this has happened!) A lot of people think that a wedding invitation is simply a one-page card, but there are so many items you can add to c

One of the very first products I decided to sell on Etsy was a party invitation. I excitedly designed my product, created my product images and then sat anxiously for that first cha-ching. I waited and waited and waited for my first sale to come. The reality is that first invitation never sold😭. I was pretty disheartened (and a little frustrated) as I felt like I was doing everything right. Not long after I gave up on invitations and pivoted to Etsy banners where I finally s

The business niche on Etsy is a cool one – lots of different products to make, heaps of sub-niches and the opportunity for higher-priced digital products. Sounds like a sweet deal, right? But for a lot of my members, it tends to be a bit of a struggle to create ‘that’ product that sells like crazy and really establishes your shop. My very first job was as a graphic designer for an agency, which feels like a lifetime ago now. I worked with many different people from huge inter

One thing I love about the party niche is there are so many options when it comes to themes – each with such different styles. On Etsy, the key to search domination is 1) having lots of products and 2) having a diversity of tags. With a lot of search terms containing licensed material though, I thought it might be a good idea to go hunting for some low competition high sales trends for parties. Here are 10 Trending Party Themes for your next party stationery collection. Audie

My members know that I often talk about the benefits of selling simple products on Etsy. I learned this through my own experiences, initially over complicating things. Currently, trending is an easy way to elevate a simple product: customization. This is closely linked to perceived value in digital products. Essentially, the more a customer can modify your template to suit their needs, the better. Let’s take this further by including space for photos. Add photos to your digit

Etsy Gift Mode could help you get found by more people. Printable gift cards are also a great option as they have their own featured category in the gift shop and they are relatively easy to make. I thought it might be nice to include some cute, unique wording ideas to help get you thinking about what you could make! 💡 Cute Gift Card Wording Ideas 💡 Birthday: “Have a ‘Whale’ of a Birthday!” – featuring an adorable whale illustration with party hats and balloons. Coffee Love

Are you in the party niche and want more sales? The golden girl of Etsy, is the party niche. With its high sales volume and breadth of pretty, creative products – it’s one of my favorites. But some of my members do take a little bit longer to make consistent sales. If this is you, you might want to consider adding party games to your store. These digital products are often overlooked because they are more mind power intensive to create, but have a great sales volume and can l

I often talk to my members about simple products and why they shouldn’t be underestimated. When I first started my Etsy journey, I thought profit was tied directly to effort. Aka the more complex the product, the more it will sell. I was wrong. I quickly learned that sometimes it is the simple but clever product that wins the race. This is across all the niches and is one of the reasons I recommend including thoughtful but quick to create digital products in your store. But h

I am always encouraging my members to think about how they can encourage people to make multi-product orders. Digital products are typically a lower price point but sell at a high volume, so tweaking what is called your average order value (AOV) can make a big difference quite quickly in a store. Check out this order I got this week in my HeyLovelyCo store – someone came through a $3 product and spent $24.90. What is average order value? Average Order Value (AOV) is a key met

A lot of my members ask about how I approached starting my Etsy Digital Product stores in the beginning, and if it’s changed over time. The marketplace is always evolving, but I still think Etsy is the best platform to get started selling digital products. Here is what I would do if I was starting a brand new store today. Pick a great niche and stick to it Choose a niche and commit to it – one of the things I struggled with most in the beginning was choosing one thing (not al

👋Hi Friends, One of the questions I frequently get asked is what promotions should I run to my store? I believe the best Promo Ideas for Digital Product Sellers can be a great way to drive extra traffic to your digital product store – Etsy as a platform especially favors them in their algorithm. My members know that I always teach them to constantly run a sale in their stores. Since i love a good deal and with Black Friday coming up quickly, I thought it would be a great i

👋Hi Friends, I get it – the frustration of seeing your digital product store not generating the sales you’ve envisioned is a common thing experienced by many members and can be frustrating. But fear not, it boils down to your problem-solving skills. Let’s unravel the mystery together and get your sales soaring. I call these Etsy Store Red Flags. Here are the most common culprits behind low sales in your digital product store: Conversation Rate Too Low If your conversion rate

👋Hi Friends, As marketplace sellers (for example Etsy) we are always on the lookout for low competition high sales - digital products trending now. My members and I love using trend tools like insight factorie to find these hidden gems. The digital product industry has grown hugely in the last 2 years – expanding and creating new micro niches that didn’t exist until now. Here are 6 new micro niche products I have seen recently, with their primary niche and some product ideas

Hi Friends, Two years ago I started my Youtube channel and since then I have become a huge fan of the platform. Not only is it fun, in terms of driving traffic to my memberships - it is the main way I grow outside of ads because of its strong organic reach and longform content style. You can also work towards monetizing your channel which is pretty cool! Plus Etsy have recently introduced a fee kick back which really makes it worth sending the traffic. YouTube as a Traffic

Hi Friends, As you know, I love Clipart (slight addiction – I have a library of over 4000 elements I have purchased). Not only do I enjoy designing beautiful packs but searching for stunning packs that I can personally use. Whether you’re a graphic designer, a teacher, a crafter, or simply a creative enthusiast, you’ve probably found yourself in need of eye-catching visuals for your templates. This is why I wanted to dive into the vibrant world of digital clipart stores, wher

50 Must have festive products

Hi Friends, Exactly a year ago (August 2022), I decided to open a brand new store to sell simple printables, Velvet Papery, and track the progress and share it with my members. 12 months later, I thought it was time for an update. You can check out the video here 👇 https://www.youtube.com/watch?v=bTbHclV4AD4&t=630s What I learned when creating this store was priceless and has definitely changed the way I approach Etsy. The main two things I learned were… Trends can really s

Hi Friends, My members ask me a lot about what month of the year I see the most sales. In all honestly it is so different for every niche however there are definitely patterns. When it comes to digital products and the wedding niche, September has consistently blown all other months out of the water in terms of sales volume. To make sure you are prepared I have put together some trends + bonus styles/themes I know are already emerging as this season looks. Let’s jump in - Wed

When you have a digital product store on Etsy, I always tell my members every step of your journey is something to celebrate. So here are the Etsy Shop Milestones to be aware of. After building 18 successful digital product stores I have a pretty good idea of the emotional rollercoaster you are about to jump into – here is typically what happens along the way. Just a small note before we jump in: every niche is different so depending on how competitive the category you decid

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