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How a Pivot Saved Us Once… and Why I’m Rebuilding my store Again. Back in 2020, when the world shut down and events disappeared overnight, our main breadwinner- Hey Lovely, our event store was hit hard. Sales vanished. Refund requests poured in. And just like that… everything we had built paused. We had no choice but to pivot — and fast. That pivot became Brand Sugar , my little business template store. Selling digital templates to small business owners kept us afloat during

When I first started out in graphic design, I played it safe. Like most beginners, I followed the rulebook. My first real design style was corporate - because I worked in a design agency, and that’s just what we did. Simple layouts, Corporate colors, Corporate fonts. Design that sits neatly inside strict brand guidelines. Those were my training wheels. The Moment Everything Shifted And then one day, everything changed. We had a client, Summerfield Winery, and the owner, Mar

One of the first times I ever listed a form in my Etsy shop, I didn’t expect much from it. I definitely didn't expect it to go viral on Etsy... But then it happened. It became my best-selling product in the lead-up to Christmas. It was a wholesale form. Looking back, it makes total sense—Etsy is full of creative sellers, and that’s the season they're preparing for bigger orders. Still, I was shocked at how quickly it took off. Why Forms Are One of Etsy’s Most Underrated Prod

I see it every year - Etsy sellers scramble in mid-November, wondering why their Christmas products aren’t selling… And it feels like a few others seem to have had a crystal ball and been able to predict whats going to be popular. Here’s the truth: You can’t know exactly what the Christmas trends will be but there are places you can find information to make an educated decision. Let’s talk about how to find Christmas digital product trends before they’re trending. 1. Watch

Here’s the truth no one tells you…By the time Black Friday actually arrives , a huge portion of your audience has already spent their money . 💸 They’ve been tempted for weeks. They’ve jumped on “early access” offers. Their carts have been filled, emptied, refilled, and emptied again long before the big day even begins. If you want an Early Black Friday strategy that actually converts, the key is launching before your audience has already spent their money. 👉 Don’t wait. St

I found a weird little trick that makes business feel less like work… And it all goes back to something I loved as a kid. When I was younger, I could disappear into a video game for hours. Age of Empires, Fable, The Sims — those worlds were my happy place.(And yes, I absolutely still listen to the soundtracks while I work 😂) Honestly? When I first started selling on Etsy, it gave me that exact feeling again. Creating new products felt like levelling up. The cha-ching sound

1. Floppy Disks, Cassettes & VHS Icons Our original “save,” “rewind,” and “start over” buttons. Use in: note cards, scrap kits, themed content. 2. Rainbow Gradients + Lisa Frank Overload Neon dolphins. Glitter stars. Pastel tigers.If you know, you know . Use in: planner covers, stickers, journals. 3. Y2K Bubble Fonts + WordArt Throwbacks Bevel, drop shadow, absolute chaos — and we loved every second. Use in: posters, party printables, wall art. 4. Doodle Borders + Scribble

You know those days when your brain is just… mush? T hat’s definitely me today. My son’s been waking up with nightmares since Halloween, so he’s been camping out in our room. All through the night, I’ll hear his little voice whisper, “Mum.” I’ll say, “yes?” And he’ll reply, “I love you,” then go right back to sleep. It’s adorable - probably a core memory in the making - and also… I’m so tired. 🌙 I think it’s this time of year. November always brings that quiet rush - C

S ometimes the biggest wins come from the smallest tweaks. Over the last couple of months I ran a split test on one of my best-selling products on Etsy. This 2-Minute Etsy Product Image Split Test That Changed Everything. The listings were identical - same title, tags, description, everything - except for one tiny change. One version had a light, creamy background behind a little piece of brown paper in the center. The other? The exact same image, but with that creamy color

When I first landed on Etsy, I honestly thought I’d found home. Digital products were such a wild contrast to working 1-on-1 with design clients. After years of deadlines, revisions, and client expectations, Etsy felt like freedom. And for almost eight years, it became the primary (and only) income for our little family. Being able to create something on my own terms and then sell it again and again? That was the biggest gift. It completely reshaped the way I think about bus

Etsy is a vibrant marketplace where creativity meets commerce. If you sell digital products on Etsy, you know how important it is to stand out. With thousands of sellers vying for attention, mastering Etsy SEO can be the key to boosting your sales. In this post, we will explore effective strategies to enhance your visibility and attract more customers. Understanding Etsy SEO Etsy SEO refers to the process of optimizing your shop and listings to rank higher in Etsy's search re

Creative Digital Products offer endless opportunities! In today's fast-paced digital world, creativity is more important than ever. Whether you are an entrepreneur, a freelancer, or simply someone with a passion for creating, crafting digital products can be a rewarding venture. Digital products can range from eBooks and online courses to graphic designs and software applications. The possibilities are endless, and the potential for success is significant. In this blog post,

for Digital Product Sellers who are selling on Etsy. Etsy is a vibrant marketplace filled with unique handmade items, vintage treasures, and craft supplies. With millions of sellers, standing out can be a challenge. One of the most effective ways to capture attention is through visual design. In this post, we will explore key visual design strategies that can help you sell more effectively on Etsy. Creating a strong visual presence is essential. It not only attracts potential